In the quiet corner of a childhood bedroom in 2019, a singular idea sparked the creation of In the Morgue, a bold gothic apparel brand built on individuality, craftsmanship, and the thrill of self expression. What began as one girl hand crafting a single design and fulfilling orders on the floor next to her bed, quickly evolved into a movement.

The short solo operation gained new strength quickly when the founder’s best friend joined a few months in. Today, the two serve as permanent co-owners, combining vision, skill, and a shared love for fashion.

Just months after launching, the brand’s rapid rise caught the attention of their own website host; Universe, who flew the duo out in 2020 for a business seminar in recognition of the brand’s fast growing popularity. That momentum didn’t slow down: by 2021, In the Morgue was completely sold out, cementing its place as a standout in the alternative fashion space.

From day one, every piece has been made to order, created specifically for the person buying it. Despite increasing demand, the brand has kept its made-to-order pricing the same since 2020, staying loyal to the community that helped bring it to life.

At its core, In the Morgue is driven by a simple mission: to help people wear the version of themselves they always felt inside. Every spike, stitch, and silhouette carries a spark of identity, turning clothing into a form of personal rebellion.

From humble beginnings to a fully realized brand, In the Morgue stands for passion, creativity, and the power of staying true to your aesthetic, no matter how dark, sharp, or unconventional it may be.